The Finishing Touch Decor is a small company that specializes in home decor specifically window dressings. They were a brand new company and needed to create a brand from scratch.
Xeno Design worked with Finishing Touch to first establish what they wanted to say as an organization. We needed to understand what they wanted people to feel when they hired them and who their customers were. We recognized that a key factor for their brand was being modern. Many similar companies in their region were very traditional, they were ornate in their style. Finishing Touch did not want to follow this trend, they wanted to set themselves apart and showcase a modern, minimalist look.
One of the interesting things they do is consult with customers on their window dressings and offer some really modern and cutting edge designs. They wanted people to understand that this was who they were. But at the same time fulfill their mission of doing it together, and turning a house into a home.
The website needed to also reflect that same sentiment. Modern, clean and minimalistic. They wanted users to easily take actions like book an appointment, or email for a quote.
